Writer, editor and Psychology expert based in Amsterdam NL. Currently creating content magic for fashion magazine Hajinsky.

 

Intro

It all starts with placing humanity at the centre of what we do — and my mission is to help creatives understand how humans behave with clothes so we can design better.

 

01

 

Making Content


Creating compelling content on fashion and brands is what I do best. As a co-founder of the first fashion psychology magazine, Hajinsky, I produce content that blends psychology and science so businesses can be a force for good.

Features and collaborators include i-D magazine, Vogue Business, The Cut, Financial Times, and more…

02

 

Psychology Workshops


I run workshops and training for brands and education on the human psychology of clothes. I consult creatives and teams on how to put human values — e.g. kindness, community — at the centre of what they do.

Clients include Kering, IBM x CSF, University of the Arts London, and AMFI Amsterdam Fashion Institute.

03

 

Writing & Publications

I research what matters to people. I apply psychology to understand what fashion needs. I translate science into ideas that creatives can use.

As seen in Fashion Revolution, The Slow Grind, and peer-reviewed journals — e.g. Fashion Practices.

Featured Work

01

The Kindness Project

— Instilling system empathy in creative teams to build better designs and products.

 

02

Digital Manhood

— What is the role of fabric in teaching us the acceptable norms of gender?

 

03

The Many Voices Of Workers

— The sustainability revolution begins with diversity & care.

 

04

The Business Of Story Telling

— How does a compelling story change our behaviours?

 

05

Gaming Fashion

— Select Your Virtual Identity: How should brands respond?

 
 

My CV

A career first in Psychology gave me the knack to research what really matters to people and communicate it to make a difference. In my position as Research Director at Hajinsky, I handle and decipher data for the creative team, leading to fresher content and directions that have been featured and republished— selected for Over’s Visual Communication 2020.

I also write for marketing and journalism where I’ve been responsible for delivering everything from social copy to 2,000-word features. My latest project is for NXS where I tell the story of phygital fashion and its influence on self and representation.

I’m based in Amsterdam NL, but available to travel for longer consulting engagements.